In "The Marketing of Evil" I expose many powerful manipulation techniques used to alter Americans' attitudes on the vital issues of the day. But there's one technique that reigns supreme as the king of all propaganda weapons – lying. To make bad stuff look good – and good appear bad – you have to lie about it. 

However, there's much more power inherent in lying – especially in a "big lie" – than we may realize, so let's take a closer look. 

For the current "big lie," check out Senate Minority Leader Harry Reid's blustering accusation that President Bush "leaked" classified information. The administration, Reid insisted Friday, must "tell the American people whether President Bush's Oval Office is a place where the buck stops or the leaks start."

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In reality, as everyone knows, Bush did nothing whatsoever wrong. More than any other human being, the president of the United States has the power and the right to declassify U.S. government information, which he did – and then authorized its release, first to the New York Times, and then a few days later to the general public. There is simply no rational case to be made that he did anything wrong –presidents do this all the time.

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If Bush didn't lie, why do his opponents keep saying – over and over and over – that he did?  There's a tremendous power in lying – much more than most of us comprehend. But the power is not in the little "white lies" that are part of the fabric of most of our lives. It's in the big lies. It's a stunningly paradoxical truth, but we're more likely to believe big lies than small ones. 

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Hitler's principle [described in the article] is exactly what prominent Democrats, who qualify as some of the "expert liars in this world," are constantly banking on every time they insist the president of the United States lied America into war.